AI is no longer a buzzword; it’s a tidal wave reshaping every industry, and WordPress is at the center of the storm. But for many developers, agencies, and creators, the signal is lost in the noise. We’re drowning in “AI-powered” plugins and vague promises of revolution. How do we separate the genuine breakthroughs from the marketing hype?

This talk deconstructs the current state of AI in the WordPress ecosystem. We’ll cut through the noise to reveal what AI actually does, what it can do, and what it will do.